Improving impact through accessible communications
Around 1 in 6 people have a disability which could affect how they access online content. Simple adjustments to your communications can build your confidence that it meets everyone’s needs.
The top two errors in the 2025 WebAIM report are low contrast text and missing alt text i.e. descriptive text of images; these are common errors that we often see not just on websites, but also on intranets and presentations. With built-in tools like Microsoft Accessibility Checker, or web-based tools like WebAIM you can easily check for accessibility errors.
Here are some of the ways we are helping to increase accessibility and improve employee engagement in the work we do with clients:
Providing multiple formats in communications: recognising that everyone has different preferences and ways of processing information. For example, formats like descriptive video transcripts can support Deafblind people and others who process information through text.
Designing and improving SharePoint sites in line with the Web Content Accessibility Guidelines (WCAG)
Creating and improving communications using structured, clear, plain language, avoiding acronyms or jargon to enhance understanding.
Promoting optimal channels for communication that have built-in accessibility features to improve audience engagement.
Implementing a mechanism for two-way feedback to encourage audience participation and to track and measure accessibility improvements.
“We’re on a journey to help more clients improve how they communicate with employees globally, and there is still a lot more to do.
If organisations make that important choice to create content with accessibility in mind from the start, then imagine what a richer experience it would be for all.”
Emily Cusick, Communications Manager and DEI Lead
If you’re interested in how we can help you improve your impact through accessible communications, let’s talk.